Bryte Ideas
Your Website Is Not About You—It’s About Your Target Market
Here are some best practices to elevate your organization’s online presence. The success of your website hinges on more than just its appearance. User experience (UX) stands at the forefront, dictating how visitors interact with you online from the moment they arrive...
The Scientific Surfer’s Guide to Marketing Success
The sport of surfing is a fun mix of science and art. It’s also a good analogy for taking advantage of change in order to succeed. According to Nick Pizzo, an Assistant Professor of Oceanography at the University of Rhode Island, the basic premise of surfing is using...
What is Geofencing, And How Can It Improve My Marketing?
What is Geofencing? Geofencing is a location-based technique that involves setting virtual boundaries to target specific audiences based on their location. This allows delivery of personalized and relevant content to people who are potentially interested in the...
Why Does it Take so Long for a New Campaign to Work?
In the 35+ years that Trey and Bruce have been in advertising and marketing, we have seen a few trends that may be helpful for your business. Your message is competing for attention. In the early 2000s, one pain-reliever ad stated that each person deals with...
Cross Channel Marketing: Transforming Marketing Budget Allocation
Recent studies reveal that businesses squander an estimated 26% of their marketing budgets on ineffective strategies. In today’s dynamic business landscape, the essence of effective marketing lies not only in reaching the right audience but also in utilizing resources...
Using Google Business Profile as a Marketing Shortcut: The Ultimate Guide for Local Businesses
For local businesses striving to gain a competitive edge, the landscape can seem ever-shifting. Successful companies often possess substantial budgets, cutting-edge technology, and advanced marketing techniques that few local businesses can rival. The techniques below...
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5 Things Your Website Should Include
Just enough information to be dangerous.
An explanation of tech for non-technical people.
