The sport of surfing is a fun mix of science and art. It’s also a good analogy for taking advantage of change in order to succeed. According to Nick Pizzo, an Assistant Professor of Oceanography at the University of Rhode Island, the basic premise of surfing is using...
What is Geofencing? Geofencing is a location-based technique that involves setting virtual boundaries to target specific audiences based on their location. This allows delivery of personalized and relevant content to people who are potentially interested in the...
In the 35+ years that Trey and Bruce have been in advertising and marketing, we have seen a few trends that may be helpful for your business. Your message is competing for attention. In the early 2000s, one pain-reliever ad stated that each person deals with...
Recent studies reveal that businesses squander an estimated 26% of their marketing budgets on ineffective strategies. In today’s dynamic business landscape, the essence of effective marketing lies not only in reaching the right audience but also in utilizing resources...
For local businesses striving to gain a competitive edge, the landscape can seem ever-shifting. Successful companies often possess substantial budgets, cutting-edge technology, and advanced marketing techniques that few local businesses can rival. The techniques below...
